The Helicopter Company and Al Hilal Saudi Club, enter sponsorship agreement based on joint values of ambition, excellence and national pride

The Helicopter Company (THC) a wholly owned company by Public Investment Fund (PIF) and Saudi Arabia's premier provider of commercial general aviation services, has announced the signing of an official sponsorship agreement with Al Hilal Saudi Club, one of the most successful and revered football clubs in Saudi Arabia and the wider region. 

By bringing together two esteemed and leading entities, the partnership aims to create opportunities for mutual growth and success for both parties. Under the agreement, THC will extend its support to Al Hilal in their pursuit of domestic and international football dominance, while also delivering on its commitment to provide exceptional aerial services to clients across the Kingdom. Together, both parties will contribute to strengthening the sports and aviation sectors in line with the Kingdom’s broader strategic priorities as identified in Vision 2030. 

Expressing his delight about this new partnership, the CEO of The Helicopter Company, Captain Arnaud Martinez, said: “We are incredibly proud to announce our sponsorship agreement with Al Hilal Saudi Club. This occasion marks the coming together of two homegrown champions that embody national pride, a relentless pursuit of excellence, and the ambition to be at the forefront of their respective industries. Through this collaboration, we aim to inspire football fans and aviation enthusiasts alike, while delivering unparalleled aerial services across Saudi Arabia. We are extremely excited about what the future holds with our new partner and look forward to achieving further success together.”

The CEO of Al-Hilal Club, Mr. Abdullah Al-Jarbou, has expressed his delight at signing this sponsorship agreement with "THC", which will contribute to enhance the sports and helicopter aviation sectors in the Kingdom, in line with Saudi Vision 2030, pointing out that this sponsorship aligns with the club's objectives seeking diversification in its commercial investments across various sectors.

THC’s sponsorship of Al-Hilal Saudi Club is the first of its kind for the company. It was decided after carefully considering factors such as brand positioning, values, and mission statements of both organisations, which were determined to be closely aligned.

high performance, ambition and national pride which strongly resonates with THC. Together, both brands will look to strive for excellence and push the boundaries of achievement.